Hi, I’m Sam.
I’m a sustainable fashion creator and the voice behind Finely Crafted—a newsletter focused on slow fashion, mindful travel, and intentional living. I’m also a Canadian expat based in Austin, Texas.
If you’ve ever stood in front of a full closet thinking you had nothing to wear or found yourself impulse-buying yet another version of something you already have…you’re not alone.
I’ve been there too, and I’m here to help you build a wardrobe (and a life) that feels more like you.

I’ve spent the past few years curating a more intentional relationship with fashion, travel, and consumption. What started as a personal shift—shopping secondhand, tracking my outfits, and experimenting with capsule wardrobes—has grown into a space where I help others embrace slow living and conscious consumerism.
Alongside my work as a creator, I’m an angel investor supporting women-led businesses in sustainable fashion tech and climate innovation. I’m passionate about backing founders building a more sustainable and equitable future for our closets and our planet.
What you’ll find here
- Tips for building a conscious wardrobe (without sacrificing style)
- Digital wardrobe tools and outfit tracking strategies
- Sustainable fashion news and slow fashion brand spotlights
- Minimalist travel tips and thoughtfully crafted packing lists
- Resources for shopping less, rewearing more, and loving what you own
📰 Join me on this journey—subscribe to Finely Crafted and get updates delivered to your inbox. You can also find me on Instagram and Pinterest for daily inspiration.