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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

Sustainable Style – Samantha Chown Johnston

Material Union is coming soon

September 3, 2025

Material Union is reimagining fashion’s future

Tackling Texas’s textile waste problem and reimagining it as a resource via Material Union textile recycling

August 4, 2025

Tips for traveling light and avoiding panic shopping

After a 100 flights, these are my tips for traveling light, avoiding impulse buys, and making the most of every outfit.

slow fashion challenge - feature image

July 20, 2025

25 in 2025: A slow fashion challenge to halve my shopping

A mid-year wardrobe check-in on my slow fashion challenge: what I’ve bought so far, and what I’m still eyeing.

Wedding couple in front of historical architecture

July 2, 2025

How we planned a low-waste wedding (without losing the magic)

How I made a low-waste wedding magic: A tiny celebration, three outfits on rotation, and one unforgettable bouquet.

May 12, 2025

What A 98-Year-Old Taught Me About Sustainable Personal Style

Tips on building sustainable personal style from my maternal grandmother who uses thrifted fashion and personal formulas to dress with joy.

how often we wear our clothes

May 2, 2025

What 10,000 closets reveal about how often we wear our clothes

Indyx’s State of Our Wardrobes report shares insights from real closets to reveal how often we wear our clothes and how much we own.

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Welcome!

Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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Subscribe to my weekly newsletter, Finely Crafted, focused on intentional living through slow fashion, culture, and travel.

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Wardrobe Tracking: What I spent on clothes in 2024

6 Small American Brands for Sustainable Winter Style

Before buying, ask yourself these questions

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Never added something to my cart so fast @nililota Never added something to my cart so fast @nililotan 

Proof that everything you could want, you can find secondhand. What’s your favourite find?? 

#sustainablefashion #thriftedfinds
Ok I love when this happens 🫰🏼 After 5+ years of Ok I love when this happens 🫰🏼

After 5+ years of focusing on secondhand shopping, I now throw on outfits & realize everything is preloved. Plus, I spent less on the whole outfit than this @ullajohnson dress originally retailed for. The bank account loves that. ❤️🙂‍↕️

Your sign that everything you want, you can find secondhand.🫶🏼

#secondhandfashion #circularfashion
Constantly holding back the urge to say: “Thanks, Constantly holding back the urge to say: “Thanks, it’s thrifted.”

More of my fave secondhand finds of 2025. A few years ago I started shopping secondhand first and I’m never going back. 

I’ve curated a wardrobe of my dream items for half (or less) of what they’d sell for off the rack.

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, agolde, madewell, cashmere, #secondhandfinds #thriftedstyle #ootd
First year start to finish in Austin and what a ri First year start to finish in Austin and what a ride it was!!! 🪩🦇🌵🌞✨❄️🍒🥂🥹🫶🏼

• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
• February II: I got greedy because the month was too good; home in Austin, golfing, tennis @atxopen 
• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
• November: a month home, hosting friends, @austinstudiotour 
• December: early Christmas celebrations and nanny time in Nova Scotia 

 annual review, year in review, Austin, travel
A few more fave outfits of 2025. This Virgo is h A few more fave outfits of 2025. 

This Virgo is having way too much fun analyzing what worked & what didn’t. Taking notes for next year. ✍️👩🏻‍💻

#secondhandstyle #thriftedfashion #outfitideas #ootd
Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, naghedi, ski style, #secondhandfinds #thriftedstyle #ootd
Some of my favourite outfits of 2025. Which ones a Some of my favourite outfits of 2025. Which ones are worth repeating in 2026?! 

#secondhandstyle #thriftedfashion #outfitideas
How lucky am I? Grateful I get to show out of to How lucky am I? 

Grateful I get to show out of town friends around 🤍 featuring *so much* stunning nature, local art, plentiful vintage, and live music obvi. 

Accepting reservations for 2026 😏
Just what the doctor ordered. ——— toronto, stayca Just what the doctor ordered.

———
toronto, staycation, autumn, fall outfit ideas, thrifting
You don’t need to buy from an ‘eco’ brand to be pa You don’t need to buy from an ‘eco’ brand to be part of the solution.

Circular fashion starts small with what’s already in your closet. Like re-wearing an old dress to its third wedding (and counting!!!). 💖💒💍

Instead, you can:

• Rewear things you love
• Learn how to care for your clothes
• Be curious about materials

And when you do shop:

→ Choose natural fibers
→ Look for recycled content
→ Ask brands what happens at the end of a garment’s life

🏷️ Wedding guest outfit, sustainable fashion, outfit repeating, pink dress, ootd
Me 🤝 wearing what’s in my closet When it comes to Me 🤝 wearing what’s in my closet

When it comes to festival and event dressing, no one talks about how rewearing creates personal style.
Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

I think you’ll be pleasantly surprised at what you’re able to put together.🤍

——
🏷️
event dressing, Austin city limits, acl, festival dressing, slow fashion, outfit repeating, personal style
No new clothes for Austin City Limits. 🪩✨🤠 One th No new clothes for Austin City Limits. 🪩✨🤠

One thing I noticed walking around: a lot of people looked identical with trendy outfits and polyester cowboy hats that had clearly been bought off a fast fashion website the week before. They were outfits with a 24-hour shelf life, never to be worn again.

Instead, I worked with what was already in my closet so getting ready was a creative process and not another shopping assignment. 

I used a simple outfit formula that I knew already worked for me AND the weather/event: dress + wide brim hat + comfy shoes.

Rewearing is strategic:

• No panic-shopping or “nothing to wear” meltdown
• No $$ money spent for one day
• You actually recognize yourself in the photos later

If you’re planning for your next event, try starting in your closet!

———
🏷️ festival dressing, event dressing, outfit repeating, personal style, #acl #sustainblefashion #ootdinspo
A September rewind ⏪ Spent the end of summer loun A September rewind ⏪

Spent the end of summer lounging by the water, restaurant hopping, taking in a few concerts, and secretly wishing for some cooler weather. 🙃

The most fun part of these monthly recaps is noticing how much of my wardrobe is secondhand or from independent brands. It didn’t happen overnight, but through years of curation since swapping fast fashion for a slower mindset. 

#secondhandseptember #slowfashion #thrifting #vintage
92 million tons of textiles head to landfill every 92 million tons of textiles head to landfill every year 🤯 Most of it fast fashion. 

That’s why I choose small brands and secondhand finds over quick hauls. 

Thrifting and supporting indie designers means fewer clothes wasted, better quality pieces that last, and a wardrobe with personality instead of being a carbon copy of everyone else. 

Every outfit in the video features secondhand pieces and indie brands mixed with old faves. 🫶🏼

Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

#secondhandseptember #thrifting #sustainablefashion
According to @therealreal 2025 Resale Report, near According to @therealreal 2025 Resale Report, nearly one-third of clothing bought in the U.S. last year was secondhand.

Plus, more than half of shoppers say they prefer resale over new!!! That means buying secondhand isn’t a niche choice anymore—it’s becoming the default.

We love to see this! Why? 

✨ More sustainable than buying new
✨ More individual (no one else will have it!)
✨ More mindful for your budget + the planet

Do you see resale as your first stop now too?

Pictured wearing @ullajohnson via @vsp.consignment 

#secondhandseptember #slowfashion #thrifting #vintage
The 2025 Resale Report from @therealreal shows res The 2025 Resale Report from @therealreal shows resale isn’t just mainstream, it’s shaping fashion itself.

As an avid secondhand shopper, I’m *so* excited to see shifting consumer behaviour: It’s not the pristine, unworn pieces driving sales—it’s the lived-in ones. 

Fair Condition items (with visible wear) are up 32% this year.

 Why this matters? 

✨ 1 in 3 clothes bought last year were secondhand
✨ Shoppers want individuality, not mass-produced trends
✨ Imperfection = authenticity & originality 

Your scuffed boots, your well-loved jacket, your bag with stories in the leather…they’re the pieces people actually want.

Would you rather have something with history or something brand new?

———

Pictured wearing my secondhand @staud.clothing bag with all its imperfections & stories I’m making with it. 

#thrifting #slowfashion #secondhandseptember
A month at home ❤️ ——— outfit ideas, summer outf A month at home ❤️

———

outfit ideas, summer outfits, secondhand, thrifted, vintage, summer in austin 

#ootd #outfitoftheday #sustainablefashion #styleinspo #stylefashion #pinterestinspo
Mostly bagels at this point. 🥯😏 Back from another Mostly bagels at this point. 🥯😏

Back from another week in New York and savouring all of the little moments. I love how every trip is different and this time I ate too many bagels, explored more green spaces, and checked out the @bkflea for the first time. 

I’m trying to prioritize experiences over things so it’s been a summer of travel. What are you prioritizing at the moment? 

———

🏷️ outfit ideas, summer outfits, secondhand, thrifted, vintage, summer in New York #ootd #outfitoftheday #sustainablefashion #styleinspo #pinterestinspo
My camera roll after a week in New York. Spent le My camera roll after a week in New York.

Spent less time curating my trip ahead of arrival and more time exploring and seeing what we felt like doing in the moment. 

It lead to some ~impeccable~ dining experiences, some of the best I’ve had in ages. And reaffirmed the best bartenders really are in New York. 😏

———

🏷️ outfit ideas, summer outfits, secondhand, thrifted, vintage #ootd #outfitoftheday #sustainablefashion #styleinspo #stylefashion #pinterestinspo
Would you rather spend $400 or $30? First time th Would you rather spend $400 or $30?

First time thrifting at @crossroadstrading and I snagged this @essentielantwerp dress for $30. So, you know I immediately had to put it on and make a day of it. 🤗

So impressed with the curation at the Crossroads Flatiron. There were so many options and contemporary brands (as well as some vintage designer) in like-new condition. Recommend adding it to your list if you’re in New York! 

Why buy new when you can find contemporary brands in great condition at a fraction of the price—this is why I thrift. ✨🪩

——
🏷️ What to wear, outfit ideas, summer outfits, secondhand, thrifted, vintage

#ootd #outfitoftheday #sustainablefashion #styleinspo #stylefashion #pinterestinspo
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