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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

September 3, 2025

Material Union is reimagining fashion’s future

I think a lot about what we buy, what we keep, and what we discard. Lately, I’ve been consumed by a different question: what happens to clothes after we’re “done” with them?

Here’s the hard truth: it’s possible to recycle nearly all textiles. Yet in the U.S., less than 15% actually  are.

The rest? They end up in landfills; 11 million tons every year, according to the EPA. It’s such a gargantuan problem that you can literally see piles of textiles from space.  

Closer to home, each Texan sends 91 pounds of textiles to landfill every single year.

And it’s not just old jeans and holey socks—it’s sheets, towels, upholstery, carpets, shoes, mattresses. An entire family of materials we could keep in circulation but don’t.

That problem—and an itch to solve it— is exactly why I joined Material Union.

Shoppers at a Material Union event PIN IT

Building something new (and long overdue)

Last fall, I discovered Material Union on Instagram and began following founder Christa Clark’s vision to create a textile recycling facility in Austin. She imagined a community-driven, worker-owned cooperative that could transform old, unusable textiles into sustainable products and redefine the meaning of “waste.”

When Christa put out a call for collaborators, I jumped at the chance. Today, I serve on the Executive Steering Committee alongside five incredible women, helping to guide everything from fundraising and community partnerships to facility design and program strategy.

We’re still in the early stages—funding the work through grants and our own upcycled collections—but the vision is big: keep fabrics in circulation, create green jobs, and make repair skills part of everyday life.


By late 2025, we plan to open a first-of-its-kind textile recycling facility—complete with a retail space and mending center—a vibrant hub where:

  • Donated textiles are sorted and reimagined into upcycled garments, home goods, insulation, and beyond.
  • A marketplace supports locally made products with fair-wage employment at its core.
  • The community gathers for free mending nights, affordable workshops, and circular economy events.
  • A production studio and wholesale model supplies reclaimed fabrics and bulk options to designers and makers.

This isn’t just about recycling—it’s a circular, community-led reimagining of waste.

Material Union is coming soon! PIN IT

Want to support our business? Shop our upcycled handcrafted garments.

A talented team of sewists make each piece from reclaimed textiles right here in Austin. Not looking to add to your wardrobe? Follow us on Instagram and share our story!


Why Material Union matters now

Extending the life of clothes by just nine months reduces their carbon, water, and waste footprint by 20–30%. Scaling up textile recycling means less pollution, fewer landfills filled with clothes, and more opportunities for sustainable production.

But right now, Texas isn’t even close.

  • In 2019, only 12,567 tons of textiles were recycled statewide—down 24% from 2015—even as recycling volumes across Texas grew by 3.7 million tons (TCEQ RMDP).
  • Only two facilities reported textile recycling data, underscoring the lack of infrastructure and visibility.
  • Nationally, less than 15% of textiles are reused or recycled, while the average American discards 91 pounds every year (EPA, ATRS).
  • Textile production has doubled since 2000, while landfill disposal of textiles has increased by 70%—compared to just 6% growth in overall landfill waste (Take Care of Texas).

This isn’t just waste—it’s a missed opportunity. Recycling overall generated nearly $5 billion in economic output and supported 23,000 jobs in Texas in 2019.

Closing the textile recycling gap could unlock new jobs, feedstocks for local manufacturing, and high-value reuse markets—just as we’ve seen in paper, metals, and organics.

The state has already flagged textile processing and end-use as a high-priority area, pointing to barriers like contamination, cheap landfill disposal, inconvenient access, and weak secondary markets. Everyone knows this is a problem, but almost no one is tackling it.


That’s where Material Union comes in.

By building the first facility of its kind in Texas, we’re addressing a recognized statewide priority while proving that circular infrastructure doesn’t have to be corporate-led. It can be community-owned, worker-driven, and economically regenerative.

Textile recycling isn’t just a “nice to have.” It’s climate action, resource preservation, and local economic development—all stitched together. And by making it happen here, we have the chance to create a model that can be replicated nationwide.

PIN IT
PIN IT

What’s next for Material Union

We have a lot on the horizon. We’re scouting locations for our first facility, forging partnerships, and deep in grant submission mode.

And momentum is already building:

  • 1,000+ lbs of textiles upcycled
  • 30,000+ lbs of clothing redistributed to unhoused and refugee communities over the past year
  • Partnerships with the City of Austin’s Circular Economy Department and the Austin Cooperative Business Association
  • Active participation in Austin’s circular economy and slow fashion movement through events, panels, podcasts and swaps

I joined Material Union because I didn’t just want to write about slow fashion or participate in the community on an individual level—I wanted to help build the infrastructure that makes it possible. We’re still in the early stages, but the momentum is real, and being part of it has reminded me that big problems are solvable when we come together to create a solution.

Stay tuned—I’ll be sharing more on this journey, and of course, how it ties back to the way we shop, dress, and live. The future of fashion isn’t just about what’s in our closets. It’s about what we can imagine beyond them.

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Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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Good things come to those who wait … for their fav Good things come to those who wait … for their fave pieces to pop up on @benifinds 

If you followed my now defunct newsletter (oops!!), you’ll know I waited *two years* for this spectacular @_aje_ dress to hit the resale market in my size. 

Had to pull it out for another important event; this time for my oldest friend’s wedding in Nova Scotia. 🥂🥰

What do we think?! Worth it, I’d say. 😌

#rewearthat #weddingguestdress
A little Banff travel itinerary for my outside-y g A little Banff travel itinerary for my outside-y gals.

I’ve never been outdoorsy. I’ve never owned hiking boots. I don’t want to pack anything more than a water bottle, granola bar, and sunscreen.

So, this was the perfect way to see and experience parts of Banff (and Canmore) with my sister.

• Rent a car to drive to Banff and plan to park it at the hotel. Finding parking elsewhere is a bit of a nightmare. 

• Travel to @banff_lakelouise & Lake Moraine using Parks Canada transit. Plan to go in the late afternoon to avoid most of the crowds. 

• Golf at @silvertipresort; we rented clubs to make travel easier.

#alberta #golftravel
Spent the night learning to say Yahoo instead of Y Spent the night learning to say Yahoo instead of Yeehaw. 🙃

First @calgarystampede in the books & loved every second of it, from the marching band to the bareback relay races to dancing at Nashville North like I was 22. 🤠🐎🪩

#visitalberta #travelcanada
Designer for the price of Zara 😮‍💨 The way the ca Designer for the price of Zara 😮‍💨

The way the cashier and I both did a double take when they rang up the @carolinaherrera. 

#sustainablefashion #thriftedfinds
Thank you to the woman who told me I had to buy th Thank you to the woman who told me I had to buy this trench. 🙏

Everything you could want, you can find secondhand. 

#sustainablefashion #thriftedfinds
Never added something to my cart so fast @nililota Never added something to my cart so fast @nililotan 

Proof that everything you could want, you can find secondhand. What’s your favourite find?? 

#sustainablefashion #thriftedfinds
Ok I love when this happens 🫰🏼 After 5+ years of Ok I love when this happens 🫰🏼

After 5+ years of focusing on secondhand shopping, I now throw on outfits & realize everything is preloved. Plus, I spent less on the whole outfit than this @ullajohnson dress originally retailed for. The bank account loves that. ❤️🙂‍↕️

Your sign that everything you want, you can find secondhand.🫶🏼

#secondhandfashion #circularfashion
Constantly holding back the urge to say: “Thanks, Constantly holding back the urge to say: “Thanks, it’s thrifted.”

More of my fave secondhand finds of 2025. A few years ago I started shopping secondhand first and I’m never going back. 

I’ve curated a wardrobe of my dream items for half (or less) of what they’d sell for off the rack.

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, agolde, madewell, cashmere, #secondhandfinds #thriftedstyle #ootd
First year start to finish in Austin and what a ri First year start to finish in Austin and what a ride it was!!! 🪩🦇🌵🌞✨❄️🍒🥂🥹🫶🏼

• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
• February II: I got greedy because the month was too good; home in Austin, golfing, tennis @atxopen 
• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
• November: a month home, hosting friends, @austinstudiotour 
• December: early Christmas celebrations and nanny time in Nova Scotia 

 annual review, year in review, Austin, travel
A few more fave outfits of 2025. This Virgo is h A few more fave outfits of 2025. 

This Virgo is having way too much fun analyzing what worked & what didn’t. Taking notes for next year. ✍️👩🏻‍💻

#secondhandstyle #thriftedfashion #outfitideas #ootd
Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, naghedi, ski style, #secondhandfinds #thriftedstyle #ootd
Some of my favourite outfits of 2025. Which ones a Some of my favourite outfits of 2025. Which ones are worth repeating in 2026?! 

#secondhandstyle #thriftedfashion #outfitideas
How lucky am I? Grateful I get to show out of to How lucky am I? 

Grateful I get to show out of town friends around 🤍 featuring *so much* stunning nature, local art, plentiful vintage, and live music obvi. 

Accepting reservations for 2026 😏
Just what the doctor ordered. ——— toronto, stayca Just what the doctor ordered.

———
toronto, staycation, autumn, fall outfit ideas, thrifting
You don’t need to buy from an ‘eco’ brand to be pa You don’t need to buy from an ‘eco’ brand to be part of the solution.

Circular fashion starts small with what’s already in your closet. Like re-wearing an old dress to its third wedding (and counting!!!). 💖💒💍

Instead, you can:

• Rewear things you love
• Learn how to care for your clothes
• Be curious about materials

And when you do shop:

→ Choose natural fibers
→ Look for recycled content
→ Ask brands what happens at the end of a garment’s life

🏷️ Wedding guest outfit, sustainable fashion, outfit repeating, pink dress, ootd
Me 🤝 wearing what’s in my closet When it comes to Me 🤝 wearing what’s in my closet

When it comes to festival and event dressing, no one talks about how rewearing creates personal style.
Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

I think you’ll be pleasantly surprised at what you’re able to put together.🤍

——
🏷️
event dressing, Austin city limits, acl, festival dressing, slow fashion, outfit repeating, personal style
No new clothes for Austin City Limits. 🪩✨🤠 One th No new clothes for Austin City Limits. 🪩✨🤠

One thing I noticed walking around: a lot of people looked identical with trendy outfits and polyester cowboy hats that had clearly been bought off a fast fashion website the week before. They were outfits with a 24-hour shelf life, never to be worn again.

Instead, I worked with what was already in my closet so getting ready was a creative process and not another shopping assignment. 

I used a simple outfit formula that I knew already worked for me AND the weather/event: dress + wide brim hat + comfy shoes.

Rewearing is strategic:

• No panic-shopping or “nothing to wear” meltdown
• No $$ money spent for one day
• You actually recognize yourself in the photos later

If you’re planning for your next event, try starting in your closet!

———
🏷️ festival dressing, event dressing, outfit repeating, personal style, #acl #sustainblefashion #ootdinspo
A September rewind ⏪ Spent the end of summer loun A September rewind ⏪

Spent the end of summer lounging by the water, restaurant hopping, taking in a few concerts, and secretly wishing for some cooler weather. 🙃

The most fun part of these monthly recaps is noticing how much of my wardrobe is secondhand or from independent brands. It didn’t happen overnight, but through years of curation since swapping fast fashion for a slower mindset. 

#secondhandseptember #slowfashion #thrifting #vintage
92 million tons of textiles head to landfill every 92 million tons of textiles head to landfill every year 🤯 Most of it fast fashion. 

That’s why I choose small brands and secondhand finds over quick hauls. 

Thrifting and supporting indie designers means fewer clothes wasted, better quality pieces that last, and a wardrobe with personality instead of being a carbon copy of everyone else. 

Every outfit in the video features secondhand pieces and indie brands mixed with old faves. 🫶🏼

Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

#secondhandseptember #thrifting #sustainablefashion
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