• About Me
  • Style
  • Travel
  • Shop my outfits
  • Contact Me
  • Subscribe to my newsletter

Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

August 11, 2024

The best laundry detergent for hand-washing clothes

Sick of paying exorbitant dry cleaning bills, but also despise hand-washing your clothes? Taking care of your wardrobe can feel like a neverending to-do list. Admittedly, I was stuck in a cycle of avoiding wearing my dry clean only clothes and routinely neglecting my growing pile of hand-washing. If I couldn’t toss the garment in the laundry machine, it wouldn’t leave my closet. There seemed to be no simple solution until I discovered Soak laundry detergent, the best laundry detergent for hand-washing your clothes.

Soak is a small women-owned and -led Canadian company that manufactures its eco-friendly products in Ontario. What truly sets Soak apart is its innovative no-rinse formula. The ease of use is unparalleled – simply soak, squeeze, and let your items air dry.

The detergents are made with no harsh chemicals or overwhelming fragrances and a fragrance free option is available. The formula is safe to use on anything in your closet — from hand-knitted sweaters to fine lingerie to baby clothes to swimwear — and can even be used to shampoo your pet! If you have super sensitive skin and need to confirm what’s in the bottle, Soak shares a full list of ingredients on their website.

How to Use

To use, you add a small amount of Soak to warm water then add your garment, swirl it around and then leave it to soak for 15 minutes. Afterwards, I like to roll my garment in a towel to gently squeeze out the excess water before I lay it flat to dry. If you’re new to hand-washing clothes, I’ve previously shared my full process.

Since Soak is a low-suds liquid, the dirt and detergent come out in the water, and whatever is left in your clothing item evaporates. After squeezing out the water, all that’s left behind is a hint of fragrance that dissipates over time. Multitasking on laundry day and leave your clothes soaking for more than 15 minutes? No problem! This causes zero harm to your clothes. 

PIN IT

Using Soak means no more dry cleaning, no more cumbersome hand-washing and no more wasted water on rinsing. Plus, the formula is great for spot treatments before you hand-wash or add your item to the laundry machine. I even use it to hand-wash my baseball hats after a sweaty round of golf. When I say my laundry routine has been transformed, I mean it. 

I’m also a big fan of their Flatter spray, a naturally-derived wrinkle release spray. It’s a great alternative to ironing or if you simply need to freshen up your clothes in between wears. I like to bring a small size with me when I travel so my clothes are always crease-free and fresh.

If you’re looking for the best laundry detergent for hand-washing then consider Soak your modern laundry companion. 

Things to know: 

  • Made with plant derived and renewable ingredients
  • Biodegradable, phosphate-free, dye-free, sulphate-free
  • Safe for hand or machine washing (including HE)
  • 375 ml bottle provides 75 washes

←10 ethical Canadian brands to follow for sustainable fashion
No New Clothes: The benefits of a 90-day shopping hiatus→

Posted In: Lifestyle · Tagged: Canadian Brands, Closet Refresh, Clothing Care, Eco Products, Laundry, Sustainable Style

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Welcome!

Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

Newsletter

Subscribe to my weekly newsletter, Finely Crafted, focused on intentional living through slow fashion, culture, and travel.

  • instagram
  • pinterest
  • tiktok

Reader Favorites

How to hand wash your clothes, featuring a striped button down shirt in a basin with soapy water

The best laundry detergent for hand-washing clothes

Four books to jump-start your slow fashion journey

How to find the perfect wedding guest dress featuring curated picks

Categories

  • Style
  • Travel
  • Lifestyle
  • Shop my outfits

Search

Good things come to those who wait … for their fav Good things come to those who wait … for their fave pieces to pop up on @benifinds 

If you followed my now defunct newsletter (oops!!), you’ll know I waited *two years* for this spectacular @_aje_ dress to hit the resale market in my size. 

Had to pull it out for another important event; this time for my oldest friend’s wedding in Nova Scotia. 🥂🥰

What do we think?! Worth it, I’d say. 😌

#rewearthat #weddingguestdress
A little Banff travel itinerary for my outside-y g A little Banff travel itinerary for my outside-y gals.

I’ve never been outdoorsy. I’ve never owned hiking boots. I don’t want to pack anything more than a water bottle, granola bar, and sunscreen.

So, this was the perfect way to see and experience parts of Banff (and Canmore) with my sister.

• Rent a car to drive to Banff and plan to park it at the hotel. Finding parking elsewhere is a bit of a nightmare. 

• Travel to @banff_lakelouise & Lake Moraine using Parks Canada transit. Plan to go in the late afternoon to avoid most of the crowds. 

• Golf at @silvertipresort; we rented clubs to make travel easier.

#alberta #golftravel
Spent the night learning to say Yahoo instead of Y Spent the night learning to say Yahoo instead of Yeehaw. 🙃

First @calgarystampede in the books & loved every second of it, from the marching band to the bareback relay races to dancing at Nashville North like I was 22. 🤠🐎🪩

#visitalberta #travelcanada
Designer for the price of Zara 😮‍💨 The way the ca Designer for the price of Zara 😮‍💨

The way the cashier and I both did a double take when they rang up the @carolinaherrera. 

#sustainablefashion #thriftedfinds
Thank you to the woman who told me I had to buy th Thank you to the woman who told me I had to buy this trench. 🙏

Everything you could want, you can find secondhand. 

#sustainablefashion #thriftedfinds
Never added something to my cart so fast @nililota Never added something to my cart so fast @nililotan 

Proof that everything you could want, you can find secondhand. What’s your favourite find?? 

#sustainablefashion #thriftedfinds
Ok I love when this happens 🫰🏼 After 5+ years of Ok I love when this happens 🫰🏼

After 5+ years of focusing on secondhand shopping, I now throw on outfits & realize everything is preloved. Plus, I spent less on the whole outfit than this @ullajohnson dress originally retailed for. The bank account loves that. ❤️🙂‍↕️

Your sign that everything you want, you can find secondhand.🫶🏼

#secondhandfashion #circularfashion
Constantly holding back the urge to say: “Thanks, Constantly holding back the urge to say: “Thanks, it’s thrifted.”

More of my fave secondhand finds of 2025. A few years ago I started shopping secondhand first and I’m never going back. 

I’ve curated a wardrobe of my dream items for half (or less) of what they’d sell for off the rack.

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, agolde, madewell, cashmere, #secondhandfinds #thriftedstyle #ootd
First year start to finish in Austin and what a ri First year start to finish in Austin and what a ride it was!!! 🪩🦇🌵🌞✨❄️🍒🥂🥹🫶🏼

• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
• February II: I got greedy because the month was too good; home in Austin, golfing, tennis @atxopen 
• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
• November: a month home, hosting friends, @austinstudiotour 
• December: early Christmas celebrations and nanny time in Nova Scotia 

 annual review, year in review, Austin, travel
A few more fave outfits of 2025. This Virgo is h A few more fave outfits of 2025. 

This Virgo is having way too much fun analyzing what worked & what didn’t. Taking notes for next year. ✍️👩🏻‍💻

#secondhandstyle #thriftedfashion #outfitideas #ootd
Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, naghedi, ski style, #secondhandfinds #thriftedstyle #ootd
Some of my favourite outfits of 2025. Which ones a Some of my favourite outfits of 2025. Which ones are worth repeating in 2026?! 

#secondhandstyle #thriftedfashion #outfitideas
How lucky am I? Grateful I get to show out of to How lucky am I? 

Grateful I get to show out of town friends around 🤍 featuring *so much* stunning nature, local art, plentiful vintage, and live music obvi. 

Accepting reservations for 2026 😏
Just what the doctor ordered. ——— toronto, stayca Just what the doctor ordered.

———
toronto, staycation, autumn, fall outfit ideas, thrifting
You don’t need to buy from an ‘eco’ brand to be pa You don’t need to buy from an ‘eco’ brand to be part of the solution.

Circular fashion starts small with what’s already in your closet. Like re-wearing an old dress to its third wedding (and counting!!!). 💖💒💍

Instead, you can:

• Rewear things you love
• Learn how to care for your clothes
• Be curious about materials

And when you do shop:

→ Choose natural fibers
→ Look for recycled content
→ Ask brands what happens at the end of a garment’s life

🏷️ Wedding guest outfit, sustainable fashion, outfit repeating, pink dress, ootd
Me 🤝 wearing what’s in my closet When it comes to Me 🤝 wearing what’s in my closet

When it comes to festival and event dressing, no one talks about how rewearing creates personal style.
Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

I think you’ll be pleasantly surprised at what you’re able to put together.🤍

——
🏷️
event dressing, Austin city limits, acl, festival dressing, slow fashion, outfit repeating, personal style
No new clothes for Austin City Limits. 🪩✨🤠 One th No new clothes for Austin City Limits. 🪩✨🤠

One thing I noticed walking around: a lot of people looked identical with trendy outfits and polyester cowboy hats that had clearly been bought off a fast fashion website the week before. They were outfits with a 24-hour shelf life, never to be worn again.

Instead, I worked with what was already in my closet so getting ready was a creative process and not another shopping assignment. 

I used a simple outfit formula that I knew already worked for me AND the weather/event: dress + wide brim hat + comfy shoes.

Rewearing is strategic:

• No panic-shopping or “nothing to wear” meltdown
• No $$ money spent for one day
• You actually recognize yourself in the photos later

If you’re planning for your next event, try starting in your closet!

———
🏷️ festival dressing, event dressing, outfit repeating, personal style, #acl #sustainblefashion #ootdinspo
A September rewind ⏪ Spent the end of summer loun A September rewind ⏪

Spent the end of summer lounging by the water, restaurant hopping, taking in a few concerts, and secretly wishing for some cooler weather. 🙃

The most fun part of these monthly recaps is noticing how much of my wardrobe is secondhand or from independent brands. It didn’t happen overnight, but through years of curation since swapping fast fashion for a slower mindset. 

#secondhandseptember #slowfashion #thrifting #vintage
92 million tons of textiles head to landfill every 92 million tons of textiles head to landfill every year 🤯 Most of it fast fashion. 

That’s why I choose small brands and secondhand finds over quick hauls. 

Thrifting and supporting indie designers means fewer clothes wasted, better quality pieces that last, and a wardrobe with personality instead of being a carbon copy of everyone else. 

Every outfit in the video features secondhand pieces and indie brands mixed with old faves. 🫶🏼

Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

#secondhandseptember #thrifting #sustainablefashion
Follow on Instagram

Copyright © 2026 Samantha Chown Johnston · Theme by 17th Avenue