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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

June 10, 2024

Where to shop vintage and local brands in Montreal

I’m kind of embarrassed to admit that as a Canadian, I’ve never spent any time in Montreal (aside from a seemingly annual pilgrimage to Osheaga in my 20s 😬). So, when a personal commitment brought me to the city a few weeks ago, I knew I had to do some proper investigating into everything Montreal had to offer. Spoiler: It did not disappoint! After spending an extended weekend in the city, here’s an overview of where I recommend you shop vintage and local brands in Montreal.

The city has such an incredible juxtaposition from its European-style architecture in Old Montreal to its iconic outdoor winding staircases in the residential areas of town. The city is so incredibly charming and gritty with an incredible dining scene, ample vintage, secondhand and consignment shopping options and lots to do. Bookmark this for the next time you head to the city!  

Ruse PIN IT

RUSE

5141 Boul. Saint-Laurent, Montréal, QC H2T 1R9

RUSE is a must when you’re in town! The store offers high-end, designer and unique contemporary items at affordable prices thanks to its consignment model. Thanks to its growing network of fashion forward clients, there is a daily influx of new and exceptional pieces hitting the floors. I tried on tiems from Jacquemus, Samsoe Samsoe, Isabel Marant and Mui Mui to name a few. And, after the announcement that Mara Hoffman was closing her line, I knew I had to scoop up the Lolita dress I tried on from the brand! 


Seconde PIN IT

Seconde

5274 St Laurent Blvd, Montreal, Quebec H2T 1S1

Seconde is a standout in the Mile End district. It features a beautiful curation of women’s vintage with a small section for menswear and housewares in the back. The selection has a major focus on trendy vintage — think Y2K, ditsy floral prints, and bohemian skirts — from Ralph Lauren, Equipment, Le Chateau and more with a few standout designer pieces. 


Bees Knees PIN IT

Bee’s Knees Seconde Main

350 Av. Duluth E, Montréal, QC H2W 1J2

Head over to the Bee’s Knees Seconde Main for a selection of contemporary pieces with a few high-end designer items in the mix. This consignment shop is small and organized by colour so it makes for a quick stop on your vintage crawl. Since the selection is based on what people bring in, I found it had a lot of European brands that I wouldn’t find in Toronto where a lot of the product tends to come from locals or sourced from the U.S. Plus, the prices are better than what you might find in a high-end consignment store.


Nuage in Montreal PIN IT

Nuage Collectif Vintage 

222 Rue Rachel E, Montréal, QC H2W 1E3

Head over to Nuage Collectif Vintage for a round-up of selected picks from a few Montreal vintage pickers. The store is super tiny, featuring collections from a few resellers, each with their own unique style — most currently leaning Y2K and bohemian. Super warm staff, great prices and a fun selection. I would head here if you were looking for something to wear out to dinner that night.   


Where to shop small brands in Montreal - Betina Lou PIN IT

Boutique Marmier Betina Lou

6510 Henri Julien Ave, Montreal, Quebec H2S 2V2

If hunting through secondhand racks isn’t your thing, then head to Boutique Marmier Betina Lou. Here you’ll find a beautifully curated collection of local, Canadian and international designers and makers for both women and men. Each piece — from the clothing, shoes and accessories — is meticulously chosen with high ethical and environmental standards in mind. The woman working the day we stopped in instantly complimented my Eliza Faulkner dress so you know their taste is on point. See a full list of brands they carry here.


Where to shop in Montreal - Rooney PIN IT

Rooney

395 Notre-Dame St W, Montreal, Quebec H2Y 1V2

Another great option if you’re shopping new is Rooney in Old Montreal, which features a trendy curation of up-and-coming designers. They aim to offer products you can wear every day with the knowledge that each product has a unique story behind it with quality manufacturing as the priority. Plus, they have super welcoming and helpful staff and a beautiful space. I walked away with one of their tote bags produced in North Carolina by Parrott Canvas Co.– perfect for everything from a beach day to a long commute — and a pair of cotton shorts from Remain. 


Any others you’d recommend? Let me know in the comments!

←How to responsibly recycle empty beauty products 
Here’s what to do with clothes you don’t wear  →

Posted In: Lifestyle, Travel · Tagged: Mindful Travel, Montreal, Secondhand Shopping, Travel, Vintage Shopping, What to do in Montreal

Comments

  1. Besma Whayeb says

    June 17, 2024 at 10:27 am

    Thank you for such a great guide Sam! Ruse was my favourite shop when visiting Montreal.

    Besma x

    Reply
  2. La boutique Les Petits Freres says

    September 18, 2024 at 10:12 am

    WOW just what I was looking for. Came here by searching for Shwap Club

    Reply
  3. Les Necessites Feminines says

    October 15, 2024 at 1:41 pm

    Thanks very interesting blog!

    Reply

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Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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Good things come to those who wait … for their fav Good things come to those who wait … for their fave pieces to pop up on @benifinds 

If you followed my now defunct newsletter (oops!!), you’ll know I waited *two years* for this spectacular @_aje_ dress to hit the resale market in my size. 

Had to pull it out for another important event; this time for my oldest friend’s wedding in Nova Scotia. 🥂🥰

What do we think?! Worth it, I’d say. 😌

#rewearthat #weddingguestdress
A little Banff travel itinerary for my outside-y g A little Banff travel itinerary for my outside-y gals.

I’ve never been outdoorsy. I’ve never owned hiking boots. I don’t want to pack anything more than a water bottle, granola bar, and sunscreen.

So, this was the perfect way to see and experience parts of Banff (and Canmore) with my sister.

• Rent a car to drive to Banff and plan to park it at the hotel. Finding parking elsewhere is a bit of a nightmare. 

• Travel to @banff_lakelouise & Lake Moraine using Parks Canada transit. Plan to go in the late afternoon to avoid most of the crowds. 

• Golf at @silvertipresort; we rented clubs to make travel easier.

#alberta #golftravel
Spent the night learning to say Yahoo instead of Y Spent the night learning to say Yahoo instead of Yeehaw. 🙃

First @calgarystampede in the books & loved every second of it, from the marching band to the bareback relay races to dancing at Nashville North like I was 22. 🤠🐎🪩

#visitalberta #travelcanada
Designer for the price of Zara 😮‍💨 The way the ca Designer for the price of Zara 😮‍💨

The way the cashier and I both did a double take when they rang up the @carolinaherrera. 

#sustainablefashion #thriftedfinds
Thank you to the woman who told me I had to buy th Thank you to the woman who told me I had to buy this trench. 🙏

Everything you could want, you can find secondhand. 

#sustainablefashion #thriftedfinds
Never added something to my cart so fast @nililota Never added something to my cart so fast @nililotan 

Proof that everything you could want, you can find secondhand. What’s your favourite find?? 

#sustainablefashion #thriftedfinds
Ok I love when this happens 🫰🏼 After 5+ years of Ok I love when this happens 🫰🏼

After 5+ years of focusing on secondhand shopping, I now throw on outfits & realize everything is preloved. Plus, I spent less on the whole outfit than this @ullajohnson dress originally retailed for. The bank account loves that. ❤️🙂‍↕️

Your sign that everything you want, you can find secondhand.🫶🏼

#secondhandfashion #circularfashion
Constantly holding back the urge to say: “Thanks, Constantly holding back the urge to say: “Thanks, it’s thrifted.”

More of my fave secondhand finds of 2025. A few years ago I started shopping secondhand first and I’m never going back. 

I’ve curated a wardrobe of my dream items for half (or less) of what they’d sell for off the rack.

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, agolde, madewell, cashmere, #secondhandfinds #thriftedstyle #ootd
First year start to finish in Austin and what a ri First year start to finish in Austin and what a ride it was!!! 🪩🦇🌵🌞✨❄️🍒🥂🥹🫶🏼

• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
• February II: I got greedy because the month was too good; home in Austin, golfing, tennis @atxopen 
• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
• November: a month home, hosting friends, @austinstudiotour 
• December: early Christmas celebrations and nanny time in Nova Scotia 

 annual review, year in review, Austin, travel
A few more fave outfits of 2025. This Virgo is h A few more fave outfits of 2025. 

This Virgo is having way too much fun analyzing what worked & what didn’t. Taking notes for next year. ✍️👩🏻‍💻

#secondhandstyle #thriftedfashion #outfitideas #ootd
Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, naghedi, ski style, #secondhandfinds #thriftedstyle #ootd
Some of my favourite outfits of 2025. Which ones a Some of my favourite outfits of 2025. Which ones are worth repeating in 2026?! 

#secondhandstyle #thriftedfashion #outfitideas
How lucky am I? Grateful I get to show out of to How lucky am I? 

Grateful I get to show out of town friends around 🤍 featuring *so much* stunning nature, local art, plentiful vintage, and live music obvi. 

Accepting reservations for 2026 😏
Just what the doctor ordered. ——— toronto, stayca Just what the doctor ordered.

———
toronto, staycation, autumn, fall outfit ideas, thrifting
You don’t need to buy from an ‘eco’ brand to be pa You don’t need to buy from an ‘eco’ brand to be part of the solution.

Circular fashion starts small with what’s already in your closet. Like re-wearing an old dress to its third wedding (and counting!!!). 💖💒💍

Instead, you can:

• Rewear things you love
• Learn how to care for your clothes
• Be curious about materials

And when you do shop:

→ Choose natural fibers
→ Look for recycled content
→ Ask brands what happens at the end of a garment’s life

🏷️ Wedding guest outfit, sustainable fashion, outfit repeating, pink dress, ootd
Me 🤝 wearing what’s in my closet When it comes to Me 🤝 wearing what’s in my closet

When it comes to festival and event dressing, no one talks about how rewearing creates personal style.
Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

I think you’ll be pleasantly surprised at what you’re able to put together.🤍

——
🏷️
event dressing, Austin city limits, acl, festival dressing, slow fashion, outfit repeating, personal style
No new clothes for Austin City Limits. 🪩✨🤠 One th No new clothes for Austin City Limits. 🪩✨🤠

One thing I noticed walking around: a lot of people looked identical with trendy outfits and polyester cowboy hats that had clearly been bought off a fast fashion website the week before. They were outfits with a 24-hour shelf life, never to be worn again.

Instead, I worked with what was already in my closet so getting ready was a creative process and not another shopping assignment. 

I used a simple outfit formula that I knew already worked for me AND the weather/event: dress + wide brim hat + comfy shoes.

Rewearing is strategic:

• No panic-shopping or “nothing to wear” meltdown
• No $$ money spent for one day
• You actually recognize yourself in the photos later

If you’re planning for your next event, try starting in your closet!

———
🏷️ festival dressing, event dressing, outfit repeating, personal style, #acl #sustainblefashion #ootdinspo
A September rewind ⏪ Spent the end of summer loun A September rewind ⏪

Spent the end of summer lounging by the water, restaurant hopping, taking in a few concerts, and secretly wishing for some cooler weather. 🙃

The most fun part of these monthly recaps is noticing how much of my wardrobe is secondhand or from independent brands. It didn’t happen overnight, but through years of curation since swapping fast fashion for a slower mindset. 

#secondhandseptember #slowfashion #thrifting #vintage
92 million tons of textiles head to landfill every 92 million tons of textiles head to landfill every year 🤯 Most of it fast fashion. 

That’s why I choose small brands and secondhand finds over quick hauls. 

Thrifting and supporting indie designers means fewer clothes wasted, better quality pieces that last, and a wardrobe with personality instead of being a carbon copy of everyone else. 

Every outfit in the video features secondhand pieces and indie brands mixed with old faves. 🫶🏼

Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

#secondhandseptember #thrifting #sustainablefashion
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