Hi, I’m Samantha Chown Johnston, but call me Sam.
I’m a sustainable fashion creator, digital wardrobe enthusiast, and the voice behind Finely Crafted—a weekly newsletter helping you choose less but better with sustainability, quality, craftsmanship, and joy in mind. I’m also a Canadian expat based in Austin, Texas.
I’ve spent the past few years curating a more intentional relationship with fashion, travel, and consumption. What started as a personal shift—shopping secondhand, tracking my outfits, and experimenting with capsule wardrobes—has grown into a space where I help others embrace slow living and conscious consumerism.
I believe in the power of rewearing, repurposing, and refining your personal style through what you already own. I also believe that we can have a beautiful, expressive wardrobe without overconsumption—and that sometimes, the most creative styling happens when you stop shopping.
Alongside my work as a creator, I’m an angel investor supporting women-led businesses in sustainable fashion tech and climate innovation. I’m passionate about backing founders building a more sustainable and equitable future for our closets and our planet.
What you’ll find here
- Tips for building a conscious wardrobe (without sacrificing style)
- Digital wardrobe tools and outfit tracking strategies
- Sustainable fashion news and slow fashion brand spotlights
- Minimalist travel tips and thoughtfully crafted packing lists
- Resources for shopping less, rewearing more, and loving what you own
If you’ve ever stood in front of a full closet thinking you had nothing to wear—or found yourself impulse-buying yet another version of something you already have—you’re not alone.
I’ve been there too, and I’m here to help you build a wardrobe (and a life) that feels more like you.
📰 Join me on this journey—subscribe to Finely Crafted and get weekly updates delivered to your inbox, filled with inspiration, ideas, and intentional living tips that actually feel good.
You can also find me on Instagram and Pinterest for daily inspiration.
