With so much greenwashing happening in the fashion industry, it can be intentionally tricky to determine what makes a sustainable buy. These tips will help you on your journey to having a well-built conscious closet.
“Sustainable shopping recognises that everything we buy has health, environmental and social impact. Put simply, sustainable shopping is your chance to support what is important to you and avoid products and services that do not align with your beliefs.” (Sustainability Victoria)
Photo by Charles Etoroma on Unsplash
To me, a sustainable buy is buying less and choosing well. It’s opting for pieces that are secondhand. It’s selecting items that will have longevity in your wardrobe. And, if you need to buy new, consider the below factors to ensure the garment lasts beyond the average seven wears.
Quality
Search for pieces that will last a long time because they’re well made and have the right finishing touches. Look beyond the brand and examine how well the garment or accessory is put together. There should be no loose seams, shoddy construction or visible glue.
Material
When you shop, choose pieces that have been responsibly sourced and produced without the use of harmful chemicals or pesticides. Look for natural fibres such as linen or organic cotton, or choose recycled materials. While every material has an impact due to its production, opting for natural materials means they can biodegrade over time, and choosing recycled materials prompts improvements to fashion’s circularity.
According to Good On You’s clothing material guide, the top picks are as follows:
- Your best bets: recycled cotton, recycled wool, organic hemp, organic linen
- Also good choices: organic cotton, TENCEL™ Lyocell
- Third best: linen, hemp, TENCEL™ modal
- Watch out for: brands greenwashing by claiming their clothes are “all natural” when that doesn’t necessarily mean they are taking any steps to source fabrics that are made with people, the planet, and animals in mind.
Purpose
Think about your lifestyle and how the clothes and accessories fit into it. Don’t settle for the idea of wearing something 30 times and calling it sustainable. Do not buy things on a whim. Take a moment to really consider if you need it and if it aligns with your values. When you invest in something mindfully, you’re more likely to wear it, take care of it and even repair it when needed.
These tips are not brand-specific. They are intended to help you make intentional purchases as you’re building a wardrobe you’ll love.
What else should be on the list? Let me know in the comments!
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