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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

April 9, 2025

How a digital wardrobe can change your shopping

A glimpse at how to digitize your wardrobe PIN IT

Raise your hand if you’ve been guilty of overbuying clothes. Because same.

Second-screening each night was a little too common for me. Silly show on TV while I’m deep into page seven of fur-trimmed coats on The RealReal. A coat I absolutely do not need when Austin is over 90°F (32°C) for six months of the year.

With our walk-in closet bursting at the seams, I finally admitted that my relationship with shopping—even just browsing—needed a serious overhaul. I needed time to get reacquainted with my wardrobe and see its full potential. There had to be a way to digitize your wardrobe.

Why I Decided to Try a Digitial Wardrobe

The solution?

A very Virgo approach: digitize my entire closet to truly understand what I own, play around with combinations, and document what I wear to spot trends and opportunities. I used Indyx, a free wardrobe-tracking app that’s also women-founded and funded.

I opted for the paid version, which lets you add a selfie of your outfit to a calendar view (free subscribers only see a flatlay) and gives you analytics on closet content, usage, and cost.

The App I Used: Indyx Review

To digitize my wardrobe, I used Indyx and for 75 days I tracked everything I wore as part of the 75 Hard Style Challenge. A digital wardrobe helped me:

  • Visualize my wardrobe
  • Plan outfits more intentionally
  • Spot styling opportunities I would’ve missed

Whether you’re trying to stop impulse shopping or just want to make better use of what you already own, a wardrobe tracking app like Indyx can really help.

What I Learned Using a Digital Wardrobe

A peek at my digital wardrobe PIN IT
PIN IT

1. I felt a sense of abundance and opportunity

The “I have nothing to wear” trope is one we’ve all likely experienced.

But seeing my wardrobe visualized meant I could easily spot outfit combos I never would’ve considered. I didn’t have to rack my brain wondering if the perfect shoe was stuffed in a box at the back of my closet. I could just look — and often added multiple shoe options to a flatlay in Indyx as a reminder to try both.

If I saw someone wearing a cool outfit, I’d recreate a version in the app. Or I’d screenshot a look online and add it to one of my many moodboards like Colorado Ski Trip, Maritime Summer, or Office Outfit Inspo.

Sure, there were days I threw on track pants, but not once did I feel like I had “nothing” to wear. I finally had a way to use all the inspiration I used to lose to my screenshots folder. And realizing I had over 300 items in my closet? A great reminder that I don’t need more.

2. I’m more creative than I thought—and you are too!

I didn’t repeat a single outfit for 75 days. Yup, you read that right. A different outfit every day—and it was so much easier than I expected.

Before, the mental energy that would’ve required seemed outlandish. I just didn’t try, and defaulted to repeating outfits.

There’s nothing wrong with outfit repeating—I actually encourage it as a way to refine personal style. But I was doing it out of laziness, not intention.

Now, I spend less time searching my closet and more time creating.

By digitizing my wardrobe and tracking my outfits daily, two things happened:

The gamification kept me going. Once I started, I didn’t want to stop. I started to see patterns and “formulas” for looks I loved. Then I’d recreate them with different items. A winning formula for me? Blazer + wide-leg jeans + cat-eye sunglasses.

I started seeking out new styling opportunities. Like those beige cotton-linen pants I’d only worn once—how could I style them in a way that felt like me? Working within the limits of what I already owned sparked creativity. One favorite? A tonal look for the ATX Open tennis tournament built around those very pants. Chef’s kiss.

PIN IT
PIN IT
PIN IT
PIN IT
PIN IT

3. My shopping triggers dissipated

My biggest trigger? Boredom.

When the urge to shop hit, I’d build new outfits in the app using what I already owned. Last year, I averaged 4.5 purchases per month. Over these 75 days? Just three items—all on my wishlist and all secondhand. That’s a 75% reduction so my overly stuffed closet is thanking me.

How to Digitize Your Wardrobe

  1. Choose your app: I used Indyx, but there are other wardrobe tracking apps out there. Pick one that fits your style and needs.
  2. Upload your closet: Start with current faves or seasonal pieces. You don’t need to do it all in one go.
  3. Track what you wear: Make it a daily habit. You can use flatlays or selfies to track.
  4. Review the data: After a few weeks, check in. What are you wearing most? Least? What items surprise you?
  5. Get creative: Challenge yourself to style something differently or recreate a saved outfit from your inspo folder.
A flatlay from my digital wardrobe PIN IT
A flatlay from my digital wardrobe PIN IT
A flatlay from my digital wardrobe PIN IT

Final Thoughts: Will You Use a Digital Wardrobe?

Still on the fence? I’d love to hear your thoughts!

There’s no one “right” way to use a digital wardrobe. Maybe you’ll geek out on the usage and combination stats (Indyx does a year-end closet “Wrapped,” à la Spotify!). Maybe it’ll be your creative playground for outfit planning and moodboarding. Or maybe you’ll find a completely different use for it that fits your life.

For me, the limitations—only using what I already owned—unlocked some of my best creative moments. So if you catch me second-screening now, I’m probably just planning next week’s outfits.


←The Packing List: A tropical vacation capsule wardrobe
How to find the perfect wedding guest dress featuring curated picks→

Posted In: Lifestyle, Style · Tagged: Capsule Wardrobe, Digital Wardrobe, Indyx, Mindful Consumption, Personal Style, Sustainable Style, Wardrobe Tracking

Comments

  1. squarespace coupon says

    August 17, 2025 at 12:03 pm

    Good day! I could have sworn I’ve been to this blog before
    but after going through a few of the posts I realized it’s new to me.
    Anyways, I’m definitely delighted I came across it and I’ll be book-marking it and checking back regularly!

    Reply

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  1. What 10,000 closets reveal about how often we wear our clothes says:
    May 2, 2025 at 2:09 pm

    […] previously wrote about how I tracked my outfits for 75 days with Indyx. It completely transformed my perspective on personal style, underused pieces, and what’s worth […]

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Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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• Rent a car to drive to Banff and plan to park it at the hotel. Finding parking elsewhere is a bit of a nightmare. 

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Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

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———
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Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

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