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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

July 2, 2025

How we planned a low-waste wedding (without losing the magic)

The world has too many white cowboy hats. That was my first thought on a Thursday flight from Toronto to Austin, where it seemed every passenger was headed to a bachelorette party—Stetsons, sparkly fringe, and boots with soles so clean they’d never met a dance floor.

Weddings, and all the celebrations that orbit them, have become one giant, rhinestone-encrusted cash-and-carbon grab. It had me thinking we need more low-waste weddings.

The average U.S. wedding produces about 400 pounds of trash and 63 tons of CO₂—roughly four times what an average person emits in a year. Add in the average $36,000 price tag (hi, Zola), and it’s a lot of pressure for something that’s supposed to be about love.


Why We Went Tiny

My husband and I just celebrated our third wedding anniversary, which had me reflecting on how we did things differently to have a low-waste wedding. Spoiler: there were no sashes, sparkly hats, or monogrammed shot glasses.

He didn’t want a wedding. I wanted a party with family and friends. So we met in the middle—and ended up with a three-day, low-key, very us celebration.

  • Day 1: A city hall ceremony with our immediate family
  • Day 2: A brunch with my girlfriends (aka my non-bachelorette)
  • Day 3: A rooftop dinner with 25 loved ones

Our only rule? We paid for it ourselves so no one could weigh in on the guest list, venue, or decisions. It gave us the freedom to prioritize what mattered—connection, good food, great photos, and of course, champagne.


The Venue Found Us

We toured a few wedding venues but everything felt too cavernous, too cookie-cutter, or too DIY (as in: bring your own forks).

Then, one evening on a walk through our neighbourhood, we passed one of our favourite restaurants and thought—why not here?

It had everything: an intimate rooftop patio, great food, warm service, and plenty of champagne flutes. When I asked if they’d be okay with a champagne tower, they didn’t flinch. Sold.

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A Wedding Wardrobe That Worked Hard

We went super low-waste on the wedding attire:

  • Look 1: A sleek rented midi dress for city hall. No regrets—three years later, I still haven’t had an event I’d wear it to again. Renting kept the cost-per-wear low and my closet (slightly) less full.
  • Look 2: My favourite Ganni dress for brunch. It’s still in rotation.
  • Look 3: A sample Monique Lhuillier-esque gown from a local boutique. When I realized I’d never shorten it and re-wear it, I donated it to The Brides’ Project, which supports cancer charities and gives dresses a second life.

My husband wore pieces he already owned for all three events—with one new pair of cream trousers that still make regular appearances at the office.

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Florals Without the Wedding Markup

All I wanted was one dramatic bouquet. Easy, right?

Every florist quoted at least $500. Apparently, “wedding” is the magic word that doubles the price.

Then I called Riverside Flower Shop in Toronto and told them what I wanted: a bouquet of orchids (they’re meaningful to us) that felt classic with a hint of drama. No upsell. No minimum spend. Just beautiful, thoughtful flowers and some bonus boutonnieres.

They’re still my go-to florist.

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The Ring

I had one custom-made using heirloom gold and diamonds from my grandmother. You might remember her from this post—she’s 98 and still the best-dressed person I know.

However, the ring wasn’t ready in time so I borrowed one of my mom’s for the weekend. Something blue, something borrowed, something with family history? Check, check, check.

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8 Tips for a Low-Waste Wedding

If you’re planning your own celebration—or just daydreaming—here are a few things that made our wedding feel more sustainable, more personal, and less stressful:

  1. Rent what you can. Dresses, tuxes, decor—no need to store it or sell it later.
  2. Pick a venue with personality. Less decorating, less waste.
  3. Go digital. Your guests will survive without a wax-sealed envelope.
  4. Shop local and small. Your dollars go further and you get to know your community.
  5. Serve family-style. Less food waste and more time to chat.
  6. Keep the guest list intimate. More connection, fewer emissions.
  7. Reuse meaningful pieces. Jewelry, accessories, even tableware.
  8. Compost those flowers. Or send them home with guests to enjoy a little longer.

Looking back, I’m proud we kept things small, personal, and low-impact—without sacrificing the joy or the memories. It wasn’t the biggest party, but it was the right one for us.

Are you planning a wedding? Already married? What worked—or what would you do differently now? I’d love to hear.


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←What A 98-Year-Old Taught Me About Sustainable Personal Style
25 in 2025: A slow fashion challenge to halve my shopping→

Posted In: Lifestyle, Style · Tagged: Mindful Consumption, Secondhand Shopping, Sustainable Style, Wedding

Comments

  1. Cheryle Quinn says

    July 2, 2025 at 4:44 pm

    We had a quiet next wedding right here at home with a JP – a friend (I remarried my first husband – go figure – it works!). Finger foods popped into the oven (yep, we chose/purchased it). The kids watched over it/grandkids served – everyone was involved. Just one lovely floral arrangement. We (well, it was a ‘thing’ for me) had a reasonably priced, locally made wedding cake….but in hind sight much really wasn’t eaten, so could have had just ice cream! Simple is better….really it is!

    Reply
    • Sam says

      July 5, 2025 at 1:10 pm

      Cheryle, I love this story—thank you for sharing it. There’s something so special about doing things your way, especially when it involves family chipping in. Congratulations!

      Reply

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Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
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• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
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• December: early Christmas celebrations and nanny time in Nova Scotia 

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Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

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@poshmark 
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@thredup 
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• Be curious about materials

And when you do shop:

→ Choose natural fibers
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→ Ask brands what happens at the end of a garment’s life

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Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

I think you’ll be pleasantly surprised at what you’re able to put together.🤍

——
🏷️
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If you’re planning for your next event, try starting in your closet!

———
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——
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