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Samantha Chown Johnston

Inspiring you to love & wear your wardrobe

May 12, 2025

What A 98-Year-Old Taught Me About Sustainable Personal Style

Sustainable Personal Style PIN IT

I found my forever style inspiration—and she’s almost 98. I’ve been reflecting on the women who’ve shaped me and, in particular, how I’ve developed my sustainable personal style. Chief among them? My maternal grandmother, Dot—affectionately known as Nanny.

I asked her recently, “Have you ever worn jeans?”

Sitting on her sofa, a blazer draped over her shoulders and a look of absolute repugnance on her face, she answered without hesitation: “Absolutely not!”

She has never once put her legs through a pair of denim.

Her influence has shaped my own relationship with clothing: how I approach getting dressed, how I build a wardrobe I love, and how I see sustainable personal style as a form of self-expression.

The Power of a Personal Style Formula

I love flipping through old photos of her. While the fashion trends have changed significantly over the decades (sadly, no more beehive wigs or mod-style dresses), her essence has remained the same.

For the last 30 years, she’s had a personal style formula à la Anna Wintour: a crisp button-down tucked into tailored trousers, wedge heels, a cardigan or blazer thrown over her shoulders (always anchored by a brooch), and a pair of large sunglasses; Yes, even indoors. 

She wouldn’t be caught dead heading down to the lobby without her wedges and lipstick—those are non-negotiables.

If I were to use Allison Bornstein’s Three Word Method for her, I’d say: Polished – Classic – Spirited.

  • Polished (her foundation): Her daily uniform signals intentionality, structure and elegance; her style has always leaned more formal.
  • Classic (her vibe): She gravitates to timeless staples—blazers, brooches, and oversized sunglasses—that transcend trends.
  • Spirited (her aspirational adjective): She injects personality through cheeky accessories and a vibrant color palette. Her closet is full of joyful, expressive pieces that still feel completely her.

Even into her old age (she’ll hate me for writing that), she’s remained committed to her personal style and getting dressed every day. Even if it’s simply to lounge on her couch to finish crosswords with her giant mink coat thrown over her legs in lieu of a blanket. 

She’s worn and re-worn the same pieces so many times that if you made a cardboard cutout of her outfit, I’d instantly recognize it as Nanny. And really, isn’t that the whole point?

PIN IT

Why Thrifted Fashion Can Elevate Your Wardrobe

Growing up in rural Nova Scotia in a household of nearly 15 people, her clothing budget was more or less nonexistent. But limited means didn’t limit her style. 

She became a master thrifter, developing an encyclopedic knowledge of quality brands and fabrics. She could spot a silk lining or 100% wool tag from a mile away. 

While shopping at Value Village (always pronounced with a French accent to give it high-end appeal), she consistently found name brand pieces, timeless silhouettes, and unique accessories for a fraction of the retail price.

It was a secret point of pride that she was able to find these of-the-moment brands in mint condition while her peers were stupidly paying double or triple at the department store. 

That ethos—buy better, shop smarter, love what you wear—wasn’t handed down to me immediately. It took until my university years to understand the thrill of the hunt, the value of craftsmanship, and the pride in wearing something thrifted that feels like you. Her lessons have slowly cultivated my sustainable personal style.

Even now, though her thrifting days are behind her, she still wears many of the pieces she found decades ago. And they still look incredible.

PIN IT
In a thrifted cardigan from Nanny

You Don’t Need More—Just Better

Nanny may stick to her trusted uniform, but she plays within the lines. She experiments through color and shape, leaning into rich hues, different silhouettes, bold brooches, and the occasional unexpected element.

Her wardrobe is extensive—but incredibly cohesive. She hasn’t bought anything in years, because she doesn’t need to. Everything goes together. She mixes and matches with ease, rarely repeating the same outfit, yet always looking like herself.

This is always a reminder to me that you don’t need more clothes—you need better building blocks. 

When your closet is filled with pieces that fit your lifestyle, flatter your shape, and reflect your personality, getting dressed becomes joyful and simple. You can:

  • Stick to a base uniform (e.g., button-downs + tailored pants)
  • Use accessories (like her brooches or bold sunglasses) to add playfulness
  • Experiment within a color palette that suits you

I view her approach as a masterclass in creative restraint. A lesson in how limitations—budget, space, or silhouette—can actually foster more style freedom, not less.

Sustainable Personal Style Lessons I Use Every Day 

On days when I want to stay in leggings with unkempt hair, I think of her—and the quiet power that comes from getting dressed, for no one but yourself.

My own style leans classic, though admittedly less polished. But her influence is always there. I now understand what she knew all along: style is less about money and more about mindset.

From her, I’ve learned to:

  • Prioritize fabric and fit over trends (skip the polyester, seek out wool or linen)
  • Thrift with intention, looking for quality construction, not fast fashion cast-offs
  • Get dressed daily, even if no one is watching, because you show up differently when you like what you’re wearing

She taught me that style is a form of self-respect. And that getting dressed isn’t about impressing others—it’s about expressing who you are, every day.

Who shaped your personal style?

I’d love to know: Is there someone in your life who’s shaped your style? What lessons have they passed down to you—about clothes, confidence, or how to show up in the world?



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←What 10,000 closets reveal about how often we wear our clothes
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Posted In: Style · Tagged: Mindful Consumption, Personal Style, Secondhand Shopping, Sustainable Style, Vintage Shopping

Comments

  1. Carol L says

    May 18, 2025 at 8:11 am

    Your Grandmother has always been an inspiration to me to. My style is more Dramatic, I look for clothing pieces that are unique, as well as my jewelry. I, like you and your grandmother enjoy dressing every day and presenting myself to the world in a joyful, happy way.
    Your mother is also an inspiration to me. We shop so well together and are her taste is very similar to mine, resulting in us having several of the same pieces.
    Your story is beautiful Samantha, you captured your Grandmother’s style and personality so well! Good work

    Reply
    • Sam says

      June 16, 2025 at 12:50 pm

      Thank you so much, Carol! It means a lot that you took the time to read & share.

      Reply

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  1. How we planned a low-waste wedding (without losing the magic) says:
    July 2, 2025 at 11:46 am

    […] had one custom-made using heirloom gold and diamonds from my grandmother. You might remember her from this post—she’s 98 and still the best-dressed person I […]

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Welcome! I’m Sam, a sustainable fashion creator based in Austin, TX. I share sustainable fashion news, secondhand style tips, and ideas for living with intention.

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Good things come to those who wait … for their fav Good things come to those who wait … for their fave pieces to pop up on @benifinds 

If you followed my now defunct newsletter (oops!!), you’ll know I waited *two years* for this spectacular @_aje_ dress to hit the resale market in my size. 

Had to pull it out for another important event; this time for my oldest friend’s wedding in Nova Scotia. 🥂🥰

What do we think?! Worth it, I’d say. 😌

#rewearthat #weddingguestdress
A little Banff travel itinerary for my outside-y g A little Banff travel itinerary for my outside-y gals.

I’ve never been outdoorsy. I’ve never owned hiking boots. I don’t want to pack anything more than a water bottle, granola bar, and sunscreen.

So, this was the perfect way to see and experience parts of Banff (and Canmore) with my sister.

• Rent a car to drive to Banff and plan to park it at the hotel. Finding parking elsewhere is a bit of a nightmare. 

• Travel to @banff_lakelouise & Lake Moraine using Parks Canada transit. Plan to go in the late afternoon to avoid most of the crowds. 

• Golf at @silvertipresort; we rented clubs to make travel easier.

#alberta #golftravel
Spent the night learning to say Yahoo instead of Y Spent the night learning to say Yahoo instead of Yeehaw. 🙃

First @calgarystampede in the books & loved every second of it, from the marching band to the bareback relay races to dancing at Nashville North like I was 22. 🤠🐎🪩

#visitalberta #travelcanada
Designer for the price of Zara 😮‍💨 The way the ca Designer for the price of Zara 😮‍💨

The way the cashier and I both did a double take when they rang up the @carolinaherrera. 

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Thank you to the woman who told me I had to buy th Thank you to the woman who told me I had to buy this trench. 🙏

Everything you could want, you can find secondhand. 

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Never added something to my cart so fast @nililota Never added something to my cart so fast @nililotan 

Proof that everything you could want, you can find secondhand. What’s your favourite find?? 

#sustainablefashion #thriftedfinds
Ok I love when this happens 🫰🏼 After 5+ years of Ok I love when this happens 🫰🏼

After 5+ years of focusing on secondhand shopping, I now throw on outfits & realize everything is preloved. Plus, I spent less on the whole outfit than this @ullajohnson dress originally retailed for. The bank account loves that. ❤️🙂‍↕️

Your sign that everything you want, you can find secondhand.🫶🏼

#secondhandfashion #circularfashion
Constantly holding back the urge to say: “Thanks, Constantly holding back the urge to say: “Thanks, it’s thrifted.”

More of my fave secondhand finds of 2025. A few years ago I started shopping secondhand first and I’m never going back. 

I’ve curated a wardrobe of my dream items for half (or less) of what they’d sell for off the rack.

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, agolde, madewell, cashmere, #secondhandfinds #thriftedstyle #ootd
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• January: a light snowfall, exploring Austin
• February: first time skiing in 20 years!
• February II: I got greedy because the month was too good; home in Austin, golfing, tennis @atxopen 
• March: my twin @tchown in town, our first @sxsw and new Round Top addiction 
• April: spring in New York; SIL’s wedding 
• May: more New York, MCing my first wedding, Toronto
• June: still Toronto, cottage country, lots of golf
• July: back home to Nova Scotia, days on the coast, a special wedding
• August: back to New York, working on my Texas tan
• September: more sun, @ottine_mineral_springs trips, seeing @laineywilson live 
• October: first @f1, reunited at @aclfestival, another special wedding, back to Toronto for fall
• November: a month home, hosting friends, @austinstudiotour 
• December: early Christmas celebrations and nanny time in Nova Scotia 

 annual review, year in review, Austin, travel
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This Virgo is having way too much fun analyzing what worked & what didn’t. Taking notes for next year. ✍️👩🏻‍💻

#secondhandstyle #thriftedfashion #outfitideas #ootd
Just a gal with champagne tastes and a prosecco bu Just a gal with champagne tastes and a prosecco budget. 🍾🥂💅🏼

This year, 80% of my shopping was secondhand. Here’s a roundup of my fave secondhand finds of 2025. 

Shopping secondhand first is still not the norm but it should be! 

I’ve scored some of my dream items for half (or less) of the retail price. There’s no way I could build the wardrobe I want by shopping exclusively from the primary market. 🙂‍↔️

Here are my go-to tools and resale sites for sourcing the pricey items I want at more affordable prices: 

@gem.search 
@join_beni 
@poshmark 
@2ndstreetusa 
@thredup 
@therealreal 

staud, naghedi, ski style, #secondhandfinds #thriftedstyle #ootd
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Just what the doctor ordered. ——— toronto, stayca Just what the doctor ordered.

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Circular fashion starts small with what’s already in your closet. Like re-wearing an old dress to its third wedding (and counting!!!). 💖💒💍

Instead, you can:

• Rewear things you love
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→ Choose natural fibers
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→ Ask brands what happens at the end of a garment’s life

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Just shopping for occasions? It creates costumes.

And the stats confirm it:

🛍️ 42% of people buy a brand new outfit just for one festival.
🗑️ 2 in 3 of those outfits are never worn again.
♻️ Every rewear or swap extends a garment’s life by ~9 months.

So before your next big event - wedding, concert, vacation, job interview, whatever - ask yourself: “What do I already own that could work?”

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——
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• No panic-shopping or “nothing to wear” meltdown
• No $$ money spent for one day
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———
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Next time you have the itch to shop, think secondhand or independent brands first! ❤️✨♻️

#secondhandseptember #thrifting #sustainablefashion
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